The Master of Your Domain

What is the formula for success when it comes to picking an effective domain name for your business? Most experts agree that for the sake of brand management and consistency, it’s important to create a website address that incorporates the name of your company, organization, or product in some fashion. However, because domain names are in great demand and largely picked over, it’s likely that your first choice will be unavailable. So when you return to the drawing board to hash out a new name that captures the nature or essence of your business, aim to meet the following criteria:

• The domain name must be original, personalized, and short.
• It should be easy to pronounce and spell.
• Keywords are essential for search engine optimization (if you own a towing company, “towing” should be in your domain).
• It should be free of “creative misspellings.”